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Women are Experts at Planning, Reveals Multimap

It's official: Women are expert planners. Research revealed today by Multimap, the UK's specialist online mapping service, shows that women excel when planning a trip. Increasingly, they are using the wealth of information available on the internet to plan trips and think of everything in advance, from booking hotels and sightseeing to printing off directions and scheduling rest stops.

Commissioned by Multimap, the ICM research, which asked 2,000 people about what makes a good journey, from a trip to the shops to an event or holiday, also found distinctions by age. Young people are more likely to 'phone a friend' for directions than use a map, whilst men use online maps less often than women

The research concluded that women are the best at planning trips. These, 'Passionate Planners' are fun, confident sociable women who think ahead to ensure the journey is well-planned and stress-free.

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